Description de la mission
This role offers a unique opportunity to shape the future of Stellantis' marketing strategies, drive innovation in data-driven decision-making, and enhance customer engagement. You will collaborate closely with marketing teams, leveraging advanced analytics and data-driven insights to optimize programs and maximize ROI across all customer channels.
Main Responsibilities :
Audience Identification & Segmentation

Build the foundation and framework for audience creation and management in collaboration with Data Privacy, BI, Marketing analytics and operations.
Design and execute audience segmentation, targeting, and engagement strategies across all CRM owned and paid channels.
Leverage the CDP to identify and define and segment marketable audiences based on behavior, demographics, and other customer and vehicle data points.
Develop and refine segmentation strategies for email, and digital marketing campaigns (such as A / B testing & personalization) to maximize engagement and conversion rates.
Continuously analyze audience performance metrics and adjust segmentation strategies to improve outcomes.
Develop a comprehensive 360‑degree customer view by integrating app, web, and marketing data using Salesforce data Cloud, CDP, GA4 and Databricks.

Data Management & Gap Analysis

Identify and address data gaps that limit effective audience targeting.
Collaborate with internal teams to prioritize data enrichment initiatives to enhance the completeness and accuracy of audience profiles.
Partner with Analytics, Digital Tracking & Martech and ICT teams to ensure data is correctly ingested, processed, and updated within the CDP and our audience management system.

Cross-Functional Collaboration

Partner with the Customer Data Platform Manager to define business requirements, implementation plans, and monitor the effectiveness and performance of resulting audience plans.
Collaborate with marketing stakeholders to translate business objectives into data-driven audience strategies.
Serve as a liaison between marketing, analytics, and technology teams to align on audience development goals and execution.

Optimization & Reporting

Track and analyze the performance of segmented audiences across channels and campaigns.
Provide actionable insights and recommendations for campaign optimization based on audience engagement data.
Create detailed reports and dashboards to communicate audience performance and opportunities to key stakeholders.

Profil

5–8+ years of experience in marketing analytics, audience management, or growth strategy—ideally in high-growth or early‑stage environments.
Must Have Knowledge of CRM systems and processes, Salesforce, Media
Experience with audience data platforms (CDPs), data warehousing, or statistical modeling.
Proven experience in digital marketing analytics, campaign analysis, advanced analytics, or related fields.
Minimum of 6 years of experience in a customer analytics or CRM‑related role within a corporate environment.
Deep knowledge of marketing funnels, segmentation, and campaign attribution.
Experience designing systems and dashboards from scratch—you're comfortable building where there's nothing yet.
Strong communication and storytelling skills—you can distill complex data into insights that influence strategic decisions.
A self‑starter mindset : proactive, curious, collaborative, and excited to work in ambiguity.
Expertise in data analytics tools, such as SQL, DataBricks, PowerBI or similar reporting platforms.
Excellent analytical skills with the ability to translate insights into actionable recommendations.
Strong communication skills with the ability to present technical information to non‑technical stakeholders.
Detail‑oriented with the ability to prioritize multiple projects and deadlines.

Localisation du poste
Pays: Europe, France
Ville: CEMR Poissy
Critères candidat
Niveau d'expérience min. requis: 5 à 10 ans
Langues: Anglais (C1 - Courant (3,5 - 4,4 Bright))
Filière / Métier: ICT, Digital & Data - ICT, Digital & Data
Intitulé du poste: Marketing Analytics & Audience Management Specialist
Contrat: CDI
Statut: Cadre
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