HEAD OF B2B MARKETING
At Joko, we help consumers shop smarter. Our ambition is to revolutionize the way people shop, empowering them to find what they need, make informed purchasing decisions, and save money.
ABOUT
Joko is a tech company founded in Paris. Our team of over 75 talents is international and spread across offices in Paris, Barcelona and New York, or working remotely. As a certified B Corporation, we are committed to making a difference in the lives of the communities we serve, including the 4 million consumers already using Joko to save money every day at over 7,000 merchants.
Over the years, we have quickly expanded our value proposition to enable consumers to make smarter shopping decisions through many features: cash back, buy now and pay later, automatic coupons, price drop alerts, carbon footprint tracking, and more. Today, we are dedicating significant resources to developing an AI‑powered assistant that helps users find the right product based on their criteria for price, quality, or environmental impact from the global e‑commerce catalog.
After reaching profitability in our core market, we are now expanding internationally with a primary focus on the US. It’s still day 1; come build the future of shopping with us!
JOB DESCRIPTION
At Joko, our mission is to revolutionize shopping, empowering people to find what they need, make informed decisions, and save money. Our marketing team’s main mission is to get our product into the hands and hearts of millions of users around the world. The B2B Marketing department positions Joko as the top partner for retailers’ marketing teams, and aims to build the most desired employer brand possible.
WHAT YOU WILL DO
As the Head of B2B Marketing, you'll report directly to the CMO and work hand in hand with business line owners. You'll be responsible for building, running, and improving Joko's B2B marketing engine. Your goal: make Joko the most trusted marketing partner for retailers by generating qualified leads, supporting Sales and Account Management, and amplifying our visibility in the market. You’ll be both a builder and an operator, hands‑on across content, campaigns, and enablement, while creating the foundations for a growing B2B Marketing team.
RESPONSIBILITIES

Develop and implement Joko's B2B Marketing Growth engine to position Joko as a leading player in the retail ecosystem and attract and retain the biggest merchants on our platform in France and the US, leveraging AI, innovative ideas, and new technologies to scale impact.
Collaborate closely with Sales and Account Management teams to ensure seamless alignment and communication across all marketing initiatives.
Build and deliver impactful marketing assets and account‑based marketing tactics that convert, from pitch decks and case studies to market studies, newsletters, and website management.
Elevate Joko’s presence in the market through event strategy by creating and executing owned events, as well as managing participation in third‑party events such as 1to1 Monaco, Biarritz and international events.
Lead and grow a high‑performing team: manage, mentor, and support current and future B2B marketing teammates.
Track and analyze key B2B marketing KPIs, using insights to continuously drive lead generation and deal acceleration.

PREFERRED EXPERIENCE

Experience: 8–10 years in B2B marketing, ideally in tech or retail.
Experience scaling a B2B marketing machine from early stage to success.
Execution‑driven: focus on impact, not buzzwords. Turn ideas into measurable actions.
Hands‑on with growth levers: CRM, website, market studies are part of the daily toolkit. A doer who can get things done when needed.
Content‑first mindset: telling powerful stories from data and turning them into assets that win deals.
AI: use AI daily and know how to scale operations through automations and agents.
Mindset: curious, daring, and loves testing new things (no fear of failure).
Team player: comfortable leading projects across Sales, AM, and Product.
Languages: fluent in French and English, both written and spoken.
Location: based in Paris to organize events and lead discussions with partners, but eligible for remote and work‑from‑anywhere perks.

OUR PERKS

Flexible remote: If you live in Paris, you can choose to work from our office or from home with no constraints. If you live elsewhere, we can provide access to a coworking space.
Work from anywhere: full‑time employees can work from most countries in the world for up to 3 months per year.
A budget for remote work equipment.
A Swile card for meals (if based in France).
Frequent team events and in‑person gatherings every quarter.
Premium health insurance (Alan Blue, in France) – full‑time only.
A ClassPass subscription to stay in shape wherever you are – full‑time only.
…and much more, check the full list here!

HIRING PROCESS

Intro call: Quick screening with the Hiring Manager or a recruiter.
Step 1 – Team interview (45 min): Conversation with two Joko team members (could include the Hiring Manager, people from the team you’d join, or colleagues from other teams).
Step 2 – Role‑specific assessments:

For non‑tech roles: Take‑home case study followed by a 45 min debrief. We assess both your output and how you think in real time. The exercise will be relevant to the role (e.g., analysis, strategy, or process design).
For tech roles: Live technical interviews:

Coding interview + System design interview.
For research internships, an additional round may involve analyzing and presenting a research paper.


Step 3 – Founders interview (45 min): Conversation with two of our founders.
References: Up to five calls with former colleagues or managers.
☕ You may also be invited for coffee with team members to get a feel for our culture.

ADDITIONAL INFORMATION
Contract Type: Full‑Time
Location: Paris
Possible partial remote
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